Strategic Evaluation Report Sample


Strategic Evaluation Report Sample

You are required to select an organisation of your choice and to undertake strategy evaluation of this firm. You can use the same organisation identified for your report in Assessment Item 2.
You are required to write a 3000 word report including 200 words of an executive summary, but excluding references and appendix. You should also perform the following tasks:
1.Identify and examine strategies for the firm (or SBU) of your choice. Strategies could include:
• Business-Level Strategies
• Corporate-Level Strategies
• Networks, Partnerships and Alliances
• Global Strategies and the Multinational Corporation
2.Evaluate the suitability of the firm’s current business strategy based on the outcomes of your analysis (e.g., the identification of the firm’s current strategy and the most significant factors affecting the firm’s performance, and your understanding of strategy). If the current strategy is not suitable, please recommend no more than two alternative strategic initiatives that the firm should pursue and justify your recommendations.
3.Draw your conclusion.
This assessment task will assess the following learning outcomes:
• be able to apply and critically analyse strategic management concepts and models.
• be able to reflect on learning, and integrate prior knowledge and skills, to develop strategic recommendations.
• be able to evaluate alternative courses of strategic action to justify choices of select/implement/monitor strategies for organisations.

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